PHSS: Web 2.0 and Public Health: Internet Applications for Public Health Education Part 2
The use of the internet to provide public health information is evolving very quickly. Public Health agencies have traditionally used the internet to disseminate information and create opportunities for individuals to contact agencies directly via the Web. This approach did not allow the members of the public to communicate or learn from each other easily. An evolution in how the Web can be used, or Web 2.0, allows the public to communicate directly with each other through social-media networks such as Facebook and MySpace and other social networking sites. What are the implications for public health education practice? The purpose of this presentation is to provide a continued overview of the differences between Web 1.0 and Web 2.0's conceptualization and applications. Participants will learn to characterize current demographics of social marketing site users and take a look at future trends in its use. The presenter will describe applications of social marketing websites, their tools, and their uses in public health. Participants will be exposed to specific Web 2.0 sites that are of particular value for public health professionals, giving them an understanding of underlying adult learner theory that supports the development of social marketing web-based applications. Finally, the presenter will define Mobile Education and how this emerging educational approach has value in public health education.
Speaker, Lynn Waishwell is currently the Director of the Health Education and Behavioral Science Department at UMDNJ - School of Public Health. She is also an Assistant Professor of the Department of Environmental and Community Medicine at UMDNJ-Robert Wood Johnson Medical School.
